Feast Your Eyes
Feast Your Eyes is a food market brand identity design created to engage families and food lovers through a bold, flexible visual system.
Diploma of Graphic Design Project
Brand Identity
Campaign & Print
Concept Development
Feast Your Eyes is a food market identity design. A print and brochure design system was designed aimed at promoting themed cuisine events. The concept focuses on creating a flexible visual approach that can adapt across different food cultures while maintaining a consistent and engaging tone.
Design Problem
The challenge was to design a system that could be applied across multiple food market events without being restricted to a single cuisine. It needed to appeal to families and food enthusiasts while remaining adaptable, visually engaging, and clear across both general and event-specific promotional materials.
Design Solution
The final design uses bold typography, a warm appetising colour palette, and playful illustration to create an engaging print system. A character-led approach adds personality, while flexible layouts allow the brochure to adapt to different cuisines, including themed editorial spreads like an Asian cuisine event.
Adobe Illustrator and InDesign were utilised in this project.
