Journale
Journale is a conceptual TV channel that explores human connection through raw, personal storytelling, combining emotional honesty with a refined and sophisticated visual identity.
Diploma of Graphic Design Project
Brand Identity
Concept Development
The concept was built around confession and connection, focusing on personal and relatable storytelling. The brand direction explored how tone, typography, and layout could reflect emotional depth, while maintaining clarity and consistency across both digital and print applications.
Design Problem
The challenge was to create a cohesive brand identity for a 16–40 audience that communicates honesty, intelligence, and authenticity, while avoiding overly niche or stylised visuals. It needed to feel accessible, emotionally engaging, and professionally refined across multiple platforms.
Design Solution
The final identity is a refined and cohesive system that balances emotional storytelling with a sophisticated visual approach. A restrained design language reinforces authenticity and connection, creating a brand that feels personal, intelligent, and engaging for a broad audience.
