Loaded Lamb
Loaded Lamb is a conceptual food app design for a customisable kebab store, combining bold street-inspired branding with a highly functional and user-friendly ordering experience.
Diploma of Graphic Design Project
Brand Identity
Digital Design
Concept Development
The concept was developed around customisation and ease, supported by hand-drawn sketches, mind maps, and site flow diagrams. Early peer testing informed structure and usability, while refining how users interact with ordering, saving favourites, and building meals intuitively.
Design Problem
The challenge was to design a food ordering app that balances bold, fun street-food branding with clear usability. It needed to appeal to families, tradies, and late-night users while ensuring fast navigation, simple ordering, and a seamless customisation experience.
Design Solution
The final app was fully designed and prototyped in Figma, featuring a custom kebab builder and order-saving functionality. A charcoal, street-inspired typographic style reinforces the grungy food culture while maintaining clarity, balancing playful branding with efficient, accessible user experience.
Figma was utilised in this project.
