The project was developed to appeal to both children and parents, combining nostalgic storytelling with a colourful and playful visual style. A custom “Wonderland Box” wordmark was created alongside Finn’s Chocolate branding to form a cohesive co-branded identity, supported by a soft yet vibrant colour palette that feels both engaging and memorable.

 The project required the creation of Easter packaging that could attract attention in a retail environment while balancing appeal for both younger audiences and parents. The challenge was to create a design that felt imaginative and fun without losing clarity or shelf impact. At the same time, the packaging needed to consider practical print production requirements, including the use of special finishes and effective visual hierarchy.